• Program: Graphic Design
  • Course: Web Design/Production
  • Course #: MGDP2100
  • Total Credits: 3

Course Description

Web Analytics provides sophisticated traffic information about a website, and is a must for every business entity with an internet presence. It delivers a comprehensive array of business intelligence and visitor behavior insights. Google provides a free analytics service which has already captured a major share of the analytics market. This course will introduce the learner to Google Analytics. They will also learn about SEO, Search Engine Optimization and techniques to raise the ranking of a web site within search engines. The student will build their own web site, evaluate it for optimization and analyze the site for traffic flow.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Apply acquired skills from previous life experience
Utilize working independently
Apply Search Engine Optimization techniques
Assemble materials (text and images) for use in Web Site design
Apply web standards according to the World Wide Web Consortium
Distinguish audiences for intended web sites
Assemble a timeline to complete web site
Conduct regular meetings to discuss web site with client, other students and faculty
Demonstrate planning by documenting time, assets and web site workflow management
Design a web site using integrated skills
Demonstrate use of good communication through class discussions

Credit Details
  • Lecture: 2
  • Lab: 1
  • MnTC Goal: 0
Course Details
  • Prerequisites:  MGDP1250
  • Campus: Brooklyn Park

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