DIGITAL MARKETING

  • Program: Business
  • Course: Digital Marketing
  • Course #: BUSN2075
  • Total Credits: 3

Course Description

Internet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firm’s marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Describe potential future trends in digital marketing
Identify the marketing impact of changes in the digital landscape
Explain how digital marketing strategies fit with company’s overall marketing strategy
Create a comprehensive digital marketing strategy and plan
Describe the major tools of digital marketing
Demonstrate the use of social media to stimulate traffic, engagement and brand awareness
Demonstrate the use of search engine marketing (SEM)
Measure the effectiveness of digital marketing efforts using analytics tools
Generate the Google Analytics Individual Qualification certificate

Credit Details
  • Lecture: 3
  • Lab: 0
  • MnTC Goal: 0
Course Details
  • Prerequisites:  BUSN1010
  • Campus: Brooklyn Park/Eden Prairie

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