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Course TitleCourse DescriptionCreditsPrerequisitesCourse NumberCourse Outline
 
EntrepreneurshipStudents will learn the process of creating and developing a business venture. The course will cover four phases of new venture development, (1) opportunity identification, (2) feasibility analysis, (3) execution strategy and business plan development, and (4) growth, change and harvest strategies. The focus will be on the planning, financing, and managing of a selected venture. In addition to learning the process, students will select an idea for a new venture and create a business plan.3BUSN1000BUSN1510View
Specialized LabThis course is designed for students who want to enhance their skills and knowledge in order to become more proficient in specialized areas of the curriculum. Specialized lab content must be different from or beyond the expected skill level available in current course offerings. Students will have the ability to direct their efforts, with instructor approval, in curriculum activities that meet their needs. A `Specialized Lab Training Agreement` must be signed by the student and the instructor and submitted to the registrar at the time of registration.1_to_4NoneBUSN1900View
Business AnalysisThis is a college level introductory course in business analysis. This course will detail the roles and responsibilities of the Business Analyst. The course will teach techniques to define the scope of work which includes: identify requirements-gathering techniques, identify the unique needs of stakeholders, customers and the I/T department in the business analysis process among the many facets of the business analyst's responsibilities.4CCIS2055BUSN2000View
Marketing Concepts and StrategiesAn overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company.4Qualifying score on writing assessment test OR ENGL0930BUSN2005View
Requirements Management with Use CasesThis is a college level course in developing and documenting project requirements. This course will teach the Business Analyst a logical methodology for the requirements process through practice developing effective requirements. The course will teach and reinforce techniques to identify relevant stakeholders, elicit and document business requirements, and develop use cases describing the business system within which they are working.3BUSN2000BUSN2010View
Marketing ApplicationsMarketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization.3BUSN1010BUSN2015View
Introduction to Event PlanningA career in event planning covers a broad array of industries and types of meeting including corporate meetings, trade shows and expos, weddings, sporting events, fundraising and concerts. In this course, students will learn about the man career opportunities in this field, and the basic skills required for an event planner. The course provides an introduction to client relationships, industry partnerships and the planning process that will drive success!3BUSN1000 and BUSN1010BUSN2040View
Event Site Sourcing and ContractsIn planning a business event, one of the first steps is deciding how, when and where attendees will gather. Convention or conference centers, hotels, etc. can offer a myriad of services with varying pricing and conditions. Sourcing these locations can be a complex task. In this class, students will learn to develop a “request for proposal” (RFP) where your needs and specifications are clearly spelled-out to potential venues. Learning to evaluate and compare these responses and negotiate a contract requires skill, confidence and know-how.3BUSN2040BUSN2050View
Principles of ManagementThis course is an introduction into the exciting world of management. Today`s managers are faced with many difficult and exciting challenges. Therefore, this lecture course covers the latest trends in management thinking that is essential to successfully guide large, small, profit and nonprofit, organizations toward their goals.4Qualifying score on writing assessment test OR ENGL0930BUSN2055View
Digital MarketingInternet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firm’s marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing.3BUSN1010BUSN2075View