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Displaying 201-210 of 1039 results.
Course TitleCourse DescriptionCreditsPrerequisitesCourse NumberCourse Outline
 
Marketing Concepts and StrategiesAn overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company.4Qualifying score on writing assessment test OR ENGL0930BUSN2005View
Requirements Management with Use CasesThis is a college level course in developing and documenting project requirements. This course will teach the Business Analyst a logical methodology for the requirements process through practice developing effective requirements. The course will teach and reinforce techniques to identify relevant stakeholders, elicit and document business requirements, and develop use cases describing the business system within which they are working.3BUSN2000BUSN2010View
Marketing ApplicationsMarketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization.3BUSN1010BUSN2015View
Introduction to Event PlanningA career in event planning covers a broad array of industries and types of meeting including corporate meetings, trade shows and expos, weddings, sporting events, fundraising and concerts. In this course, students will learn about the man career opportunities in this field, and the basic skills required for an event planner. The course provides an introduction to client relationships, industry partnerships and the planning process that will drive success!3BUSN1000 and BUSN1010BUSN2040View
Event Site Sourcing and ContractsIn planning a business event, one of the first steps is deciding how, when and where attendees will gather. Convention or conference centers, hotels, etc. can offer a myriad of services with varying pricing and conditions. Sourcing these locations can be a complex task. In this class, students will learn to develop a “request for proposal” (RFP) where your needs and specifications are clearly spelled-out to potential venues. Learning to evaluate and compare these responses and negotiate a contract requires skill, confidence and know-how.3BUSN2040BUSN2050View
Principles of ManagementThis course is an introduction into the exciting world of management. Today`s managers are faced with many difficult and exciting challenges. Therefore, this lecture course covers the latest trends in management thinking that is essential to successfully guide large, small, profit and nonprofit, organizations toward their goals.4Qualifying score on writing assessment test OR ENGL0930BUSN2055View
Digital MarketingInternet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firm’s marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing.3BUSN1010BUSN2075View
Small Business OperationsThe Small Business Operations course is designed for students interested in learning how to manage a small business. The course focuses on operating a small business in today’s dynamic business environment, and covers such topics as risk taking and entrepreneurship, forms of ownership, planning, organizing and managing, marketing, financing, human resources management, governmental regulation and taxation, franchising, starting or buying a small business, and other relevant subject areas.4BUSN1510 required, ACCT1410 recommendedBUSN2085View
CapstoneThis is a `capstone` experience usually taken during the last semester where business students will be required to work in teams using acquired technical skills to handle a business case study or to complete a business study project. Industry may be asked to review the work and evaluate work completed.3BUSN1000, BUSN1051, BUSN1140, BUSN1200, BUSN1300, CCIS2801, and CCIS2900BUSN2100View
Supervised Occupational ExperienceThis course is designed to provide the student with a purposeful occupational experience in the field of selling business to business. Since each supervised occupational experience is an individualized experience, a training plan is created specifically for each student in conjunction with the training site the student will be working. The supervised occupational experience can be offered as a cooperative arrangement, an internship arrangement, or other appropriate work experience arrangement.4Completion of at least 16 Business credits with a grade of C or better in each course or an arrangement with instructorBUSN2170View