INTRODUCTION TO EVENT PLANNING

  • Program: Business
  • Course: Introduction to Event Planning
  • Course #: BUSN2040
  • Total Credits: 3

Course Description

A career in event planning covers a broad array of industries and types of meeting including corporate meetings, trade shows and expos, weddings, sporting events, fundraising and concerts. In this course, students will learn about the man career opportunities in this field, and the basic skills required for an event planner. The course provides an introduction to client relationships, industry partnerships and the planning process that will drive success!

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Identify meeting planning process basics
Describe the opportunities in the event planning industry
Recognize aspects of corporate events, special events and public events
Apply financial management to meeting and events
Identify the importance of client/vendor relations
Describe effective networking for the meeting and events industry
Identify event marketing and promotion strategies
Describe aspects of non-profit and fundraising events
Identify meeting planning logistics

Credit Details
  • Lecture: 3
  • Lab: 0
  • MnTC Goal: 0
Course Details

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