PACKAGING AND DISPLAY ADVERTISING

  • Program: Graphic Design
  • Course: Packaging and Display Advertising
  • Course #: MGDP2030
  • Total Credits: 3

Course Description

This advanced course students explore the production of 3-D form and surface graphics. The student will use a creative approach design multiple projects including packaging, display and environmental outdoor advertising. Students will create 3-D prototypes for various packages and build models for point-of-purchase displays and large signage. Projects will be designed for inclusion in student portfolios.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Demonstrate diecutting and scoring
Classify project design construction materials
Construct project prototypes to meet process specifications
Ascertain project goals with product needs
Generate marketing objective statements
Demonstrate understanding of design elements and principles
Examine materials for specific product goals
Engineer displays to fit medium and longevity of product
Diagram display advertising market for demographic audiences
Track time spent on projects
Complete project designs from sketch to final printed piece
Develop products with sociocultural considerations

Credit Details
  • Lecture: 2
  • Lab: 1
  • MnTC Goal: 0
Course Details

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