CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

  • Program: Business
  • Course: Customer Relationship Management (CRM)
  • Course #: BUSN1041
  • Total Credits: 3

Course Description

In this course, students will experience practical strategies for integrating information and technologies in order to get results. Customer Relationship Management (CRM) involves data-driven solutions that improve how salespeople do business with customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Assess sales data in case study scenarios
Analyze territory sales goals
Forecast sales
Use sales business ratios to make sales account decisions
Create a sales prospecting plan
Apply sales account management skills
Analyze sales reports
Identify strategies for communicating sales activities
Identify CRM software applications

Credit Details
  • Lecture: 3
  • Lab: 0
  • MnTC Goal: 0
Course Details
  • Prerequisites:  BUSN1010
  • Campus: Brooklyn Park/Eden Prairie

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