• Program: Business
  • Course: Marketing Applications
  • Course #: BUSN2015
  • Total Credits: 3

Course Description

Marketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Identify the strategic business goals of a business organization
Develop marketing objectives for a product or service aligned with the goals of a business organization
Apply the four primary functions of a Marketing Strategy
Apply effective tactics for target market selection, segmentation and positioning
Present an advertising campaign as part of a marketing strategy
Present a social media campaign as part of a marketing strategy
Present a sales promotion plan as part of a marketing strategy
Develop a pricing and distribution plan as part of a marketing strategy
Create a sales strategy for a business organization as part of a marketing strategy

Credit Details
  • Lecture: 3
  • Lab: 0
  • MnTC Goal: 0
Course Details
  • Prerequisites:  BUSN1010
  • Campus: Brooklyn Park/Eden Prairie

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